Question 1

Why is online presence important for SMEs?

Accepted Answer

Your online presence is often the first impression customers have of your business. Today, buyers research online before making decisions. A strong online presence builds trust, improves visibility, and ensures potential customers can easily find, understand, and contact your business.

Question 2

Should small businesses focus on SEO, social media, or paid ads first?

Accepted Answer

It depends on your goals. Paid ads deliver quick results, SEO builds long-term visibility, and social media builds trust and authority. At Gloo Marketing, we help businesses prioritise the right channels based on budget, industry, and growth stage.

Question 3

How much does digital marketing cost for small businesses in South Africa?

Accepted Answer

Digital marketing costs vary depending on scope, channels, and goals. Most small businesses invest between R5,000 and R15,000 per month. Gloo Marketing offers flexible packages designed specifically for SMEs to ensure measurable results without overspending.

Question 4

What is included in Gloo Marketing’s monthly marketing packages?

Accepted Answer

Our packages typically include a mix of:
 • Strategic planning
 • Social media content
 • AI or animated videos
 • Copywriting and captions
 • Paid ad setup and optimisation (if required)
 • Performance tracking and reporting
 Exact inclusions depend on the package you choose.

Question 5

Do you offer once-off services or only monthly retainers?

Accepted Answer

Yes, we offer both. Once-off services are ideal for businesses that need a specific deliverable (such as a marketing video or landing page), while retainers are best for consistent growth and ongoing visibility.

Question 6

Is there a minimum contract period?

Accepted Answer

We aim to stay flexible. Some services require a short commitment for results, while others can be month-to-month. This is discussed clearly before onboarding.

Question 7

How long should a marketing video be?

Accepted Answer

Most high-performing business videos are between 30 and 90 seconds, depending on the platform and goal. Short videos work best for ads and social media, while longer videos are suitable for websites and sales pages.

Question 8

Do you create LinkedIn content for B2B companies?

Accepted Answer

Yes. Gloo Marketing specialises in LinkedIn content for B2B and professional services. We handle the entire process, including content strategy, post creation, captions, hashtags, and video content optimised for a business audience.