Privacy Policy
A legal disclaimer
Gloo Marketing (“we”, “our”, “us”) is committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy explains how we collect, use, store, and protect your information when you interact with our website, services, and marketing materials.
Who We Are
Gloo Marketing is a digital marketing agency specialising in video content, animated content, ad creation, business presentations, SEO, and online strategy for SMEs.
If you have any questions about this policy, please contact us:
Email: info@gloomarketing.com
Information We Collect
We collect the following types of information:
2.1 Personal Information
Information you voluntarily provide, such as:
* Name and surname
* Email address
* Phone number
* Company name
* Job title
* Any information submitted through contact forms, lead forms, or inquiries
2.2 Automatically Collected Information
When you visit our website, we may automatically collect:
* IP address
* Browser type and version
* Pages visited
* Time spent on pages
* Device type
* Cookies and tracking data
2.3 Marketing & Communications Data
This includes:
* Newsletter signup information
* Preferences for receiving marketing
* Interactions with our ads or emails
3. How We Use Your Information
We use your information to:
* Provide our marketing, content creation, and business services
* Respond to inquiries and communicate with you
* Manage and improve our website
* Send marketing content, newsletters, and promotional offers
* Deliver personalized ads and content
* Conduct analytics and performance tracking
* Comply with legal or regulatory obligations
4. Legal Basis for Processing (POPIA & GDPR-Aligned)**
We process your information based on:
Your consent (e.g., marketing signup)
Fulfilling a contract (e.g., when working with you as a client)
Legitimate interest (e.g., improving services, ensuring website security)
Legal obligations
5. How We Share Your Information
We may share your information with:
Trusted service providers (e.g., email services, analytics platforms, CRM systems)
* Advertising partners (e.g., Google, Meta)
* Business partners assisting in delivering services
All third parties are required to protect your information and comply with POPIA/GDPR principles.
We do not sell or trade your personal data.
6. Data Storage and Security
We take all reasonable steps to protect your information using:
* Secure servers
* Encrypted platforms
* Access controls and permissions
* Firewalls and security monitoring
Your information is stored only as long as necessary for the purpose it was collected.
7. Cookies and Tracking Technologies
We use cookies to:
* Improve user experience
* Analyze website performance
* Deliver targeted advertising
* Save your preferences
You can disable cookies in your browser settings, but some features of the website may not function properly.
8. Your Rights**
Depending on your location (e.g., South Africa under POPIA, EU/UK under GDPR), you may have the following rights:
* Access your personal data
* Request correction or updating
* Request deletion (“right to be forgotten”)
* Withdraw consent
* Object to processing
* Request data portability
To exercise these rights, contact us at info@gloomarketing.com
9. Marketing Communications
If you subscribe to our newsletter or marketing content, you may opt-out at any time by:
* Clicking the “unsubscribe” link in emails
* Contacting us directly
10. Third-Party Links
Our website may contain links to third-party sites. We are not responsible for their privacy practices and recommend that you review their privacy policies.
11. Children’s Privacy
Our services and website are not intended for individuals under 18. We do not knowingly collect information from minors.
12. Changes to This Privacy Policy
We may update this policy from time to time. The latest version will always be available on our website with the “Last Updated” date.
13. Contact Us
If you have any questions about this Privacy Policy or how your data is handled, please contact:
Gloo Marketing
Email: info@gloomarketing.com
Privacy Policy - the basics
Having said that, a privacy policy is a statement that discloses some or all of the ways a website collects, uses, discloses, processes, and manages the data of its visitors and customers. It usually also includes a statement regarding the website’s commitment to protecting its visitors’ or customers’ privacy, and an explanation about the different mechanisms the website is implementing in order to protect privacy.
Different jurisdictions have different legal obligations of what must be included in a Privacy Policy. You are responsible to make sure you are following the relevant legislation to your activities and location.